Lead CRM
Lead Management CRM
Capture. Connect. Convert.
C2A is lead management software for teams that live on inbound demand. Capture leads from live channels, connect your sales floor, and convert from one workspace — Capture. Connect. Convert.
The problem
Leads arrive in Ads Manager exports, messaging inboxes and shared spreadsheets. Ownership is unclear, follow-ups slip, and nobody can see which source actually converts.
How C2A solves it
C2A centralises capture from channels you connect, assigns owners on web and Android, and keeps status, notes and next actions on the same lead record so marketing and sales share one pipeline.
Lead management workflow
- Connect sources — Link Meta Pages, Google Ads lead form webhooks, RCS campaigns, JustDial, IndiaMART (where configured) or website forms.
- Capture automatically — New enquiries land in your C2A queue with source attribution — no CSV downloads.
- Assign owners — App Admins assign manually or use automatic distribution across the sales team.
- Follow up & convert — Call, message, update status and set the next follow-up until the opportunity closes.
Key features
- Multi-source capture — Live Meta Lead Ads, Google Ads lead forms, RCS CTAs, JustDial, IndiaMART and website forms in one CRM.
- Assignment & queues — Every salesperson sees a clear list of leads they own.
- Follow-up tracking — Statuses, notes and due follow-ups stay on the lead.
- Web + Android — Same workspace on c2a.app and the C2A mobile app.
Benefits
- Fewer missed callbacks when ads are running
- Source-level visibility for Meta, Google and RCS
- One system of record instead of scattered chats and sheets
- Tenant isolation so each organisation only sees its own data
Integrations status
- Meta / Facebook Lead Ads Live — Connect Pages you manage.
- Google Ads lead forms Live — Per-account webhook key.
- RCS CTAs Live — Campaign button taps become leads.
- JustDial / IndiaMART / Website forms Live — Where configured for your account.
- WhatsApp Business API Live — Inbox and messaging in Connect.
- Property portals Live — 99acres, MagicBricks, Housing, NoBroker webhooks in Connect.
Inside C2A
Frequently asked questions
What is lead management CRM?
Software that captures inbound enquiries, assigns owners, tracks follow-ups and helps teams convert leads. That is the core job of C2A.
How does C2A capture leads?
Connect a live channel under Connect. Meta Lead Ads sync Pages you manage; Google Ads lead forms use your webhook key; RCS CTAs, JustDial, IndiaMART and website forms create leads when configured.
Can C2A assign leads to salespeople?
Yes. App Admins assign manually or enable automatic distribution so each rep gets a clear queue.
Which integrations are currently available?
Live: Meta Lead Ads, LinkedIn Lead Gen, Google Ads lead forms, WhatsApp Business API, RCS CTAs, JustDial, IndiaMART, TradeIndia, website forms, C2A Forms, ChatGPT Ads, and property portals (99acres, MagicBricks, Housing, NoBroker).
Can sales staff use C2A on mobile?
Yes. The Android app supports the lead queue, call and WhatsApp actions, notes and follow-ups.
Explore related pages
Ready to capture more leads?
Connect your live channels, assign your sales team, and follow up from one CRM.